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Describe it as a perfect storm. A mad scientist, with the passion and resources to make his dreams come true, a team of brilliant specialists that shared his passion and, finally, the moment in history when the technology would be possible. All factors were necessary for the dream to be realized. The genesis of RED stirred in 2005, with the first RED ONE camera being delivered in August of 2007. Jim Jannard, the owner and founder of sportswear and sunglass icon, Oakley, set out to realize his ultimate quest, to build the world's best cameras. Starting literally out of a warehouse garage, he and a small group of pioneers changed the face of the motion picture industry. Based on the RAW file capture of digital SLRs, the RED team engineered a camera capable of recording RAW, 4K images at up to 30 frames per second. Digital cinema, on a modern scale, was born.

Throughout its 90-year history, ARRI has been associated with constant innovation and revolutionary technologies in all of its core businesses. The company is involved in all aspects of the film industry: engineering, design, manufacture, production, visual effects, postproduction, equipment rental, laboratory services and studio lighting solutions. Manufactured products include cameras, lighting fixtures and digital postproduction tools. In addition to camera systems for 16 mm, 35 mm and 65 mm film, ARRI leads the field in digital acquisition with its ALEXA digital camera system, which delivers the highest quality images with minimal noise, wide dynamic range and workflows. Lighting products encompass traditional technologies as well as the latest advances in LED illumination, while the ARRISCAN film scanner and ARRILASER film recorder have become ubiquitous, indispensable tools in postproduction facilities all over the world. Film and digital image manipulation, restoration, archiving and preservation are addressed with products such as the ARRISCAN Wetgate and various archive tools.

The Wisconsin Production Guide began in 2002 to promote Wisconsin as a location for film and video production of all sizes. We provide an accurate directory so that producers not familiar with the area can contact qualified crew and find rental equipment.

This guide is privately operated by Badger Guide LLC and is not required in any way to add every applicant to the directory. We require proof that every applicant is competent in his or her field. Listings are free and considered editorial content. You must be a Wisconsin resident to be listed.

From global companies and ad agencies to small businesses, Propellr has helped brands push through the clutter with award-winning advertising that's not only memorable but gets results. We offer a full range of services including corporate identity, print, broadcast, web design, video production, trade shows and more. Unlike the larger corporate heavyweights, Propellr can take action quickly with personalized service, 24/7. For "New York" talent at a comfortable "Milwaukee" price, Propellr will move your brand forward.